Privacy Statement

A. Handling of personal data

In the following we wish to provide you with information on how we handle your personal data when you use our Website. Unless otherwise indicated in the following chapters, the legal basis for the handling of your personal data results from the fact that such handling is required to make available the functionalities of the Website requested by you (Art. 6(1)(b) General Data Protection Regulation).
 

I. Using our Website

1. Accessing our Website

When you call up our Website, your browser will transfer certain data to our web server. This is done for technical reasons and required to make available to you the requested information. To facilitate your access to the Website, the following data are collected, briefly stored and used: 

• IP address
• Date and time of access
• Time zone difference to Greenwich Mean Time (GMT)
• Content of request (specific site)
• Status of access/HTTP status code
• Transferred volume of data
• Website requesting access
• Browser, language settings, version of browser software operating system and surface

 Moreover, to protect our legitimate interests, we will store such data for a limited period of time in order to be able to initiate a tracking of personal data in the event of actual or attempted unauthorized access to our servers (Art. 6(1)(f) General Data Protection Regulation). 

2. Setting of cookies

a) What are cookies?

This Website uses so-called “cookies”. Cookies are small text files that are stored in the memory of your terminal via your browser. They store certain information (e.g. your preferred language or site settings) which your browser may (depending on the lifespan of the cookie) retransmit to us upon your next visit to our Website. 

b) What cookies do we use?

We differentiate between two categories of cookies: (1) functional cookies, without which the functionality of our Website would be reduced, and (2) optional cookies used for e.g. website analysis and marketing purposes. The optional Cookie settings can be seen and changed in the Privacy Statement.  

c) Subject to your consent

We only use optional cookies if we have obtained your prior consent (Art. 6(1)(a) General Data Protection Regulation). Upon your first access to our Website, a banner will appear, asking you to give us your consent to the setting of optional cookies. If your consent is given, we will place a cookie on your computer and the banner will not appear again as long as the cookie is active. After expiration of the cookie’s lifespan, or if you actively delete the cookie, the banner will reappear upon your next visit to our Website and again ask for your consent.

d) How to prevent the setting of cookies

Of course you may use our Website without any cookies being set. In your browser, you can at any time configure or completely deactivate the use of cookies. This may, however, lead to a restriction of the functions or have adverse effects on the user-friendliness of our Website. You may at any time object to the setting of optional cookies by using the respective objection option indicated in the table above.

3. Website Analysis  and Online Behavioral Advertising 

Google Analytics

On our Website we use Google Analytics, a web analysis service of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States (“Google”).

Google will analyze your use of our Website on our behalf. To this purpose we use, among others, the cookies described in more detail in the above table. The information collected by Google in connection with your use of our Website (e.g. the referring URL, our webpages visited by you, your browser type, your language settings, your operating system, your screen resolution) will be transmitted to a server of Google in the US, where it will be stored and analyzed. The respective results will then be made available to us in anonymized form. Your usage data will not be connected to your full IP address during this process. We have activated on our Website the IP anonymizing function offered by Google, which will delete the last 8 digits (type IPv4) or the last 80 bits (type IPv6) of your IP address. Moreover, Google is certified under the EU-US Privacy Shield, which ensures that an adequate level of data protection is maintained with respect to the processing of data by Google in the US.
You may revoke your consent to the use of web analysis at any time, either by downloading and installing the provided Google Browser Plugin or by administrating your consents in the above table, in which case an opt-out cookie will be placed. Both options will prevent the application of web analysis only as long as you use the browser on which you installed the plugin and do not delete the opt-out cookie.
Further information on Google Analytics is available in the Google Analytics Terms of Use, the Privacy and Data Protection Guidelines of Google Analytics and in the Google Privacy Policy. 
 

Online behavioral advertising with Google

This Website uses an online behavioral advertising service of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States (“Google“).
Google will analyze your use of this Website. To this purpose, Google uses the cookies described in more detail in the above table. The information collected by Google in connection with your use of our Website (e.g. the referring URL, our webpages visited by you, your browser type, your language settings, your operating system, your screen resolution) will be transmitted to a server of Google in the US, where it will be stored and analyzed. We and our partner Google will use this information to better tailor our advertisements to you and your interests, to limit the number of times you are shown the same advertisement, to evaluate the efficiency of promotional campaigns, and to better comprehend the behavior of visitors after they have looked at a certain ad. When you visit another website of the so-called “Google Display Network”, customized pop-ups tailored to your interests can be presented to you on the basis of the information collected on our Website.

Google is certified under the EU-US Privacy Shield, which ensures that an adequate level of data protection is maintained with respect to the processing of personal data by Google in the US. You may withdraw your consent to this transfer of information to Google for online behavioral advertising purposes at any time either by administrating your consents in the above table, in which case an opt-out cookie will be placed, or by downloading and installing the Google Browser Plugin offered by Google. Both options will prevent the use of online behavioral advertising services only as long as you use the browser on which you installed the plugin and do not delete the opt-out Cookie.

Google is responsible for processing your personal data which Google collects directly from our Website for online behavioral advertisement services. Since we have no control over personal data collected and processed by third parties, we are not in a position to provide binding information regarding the scope and purpose of such processing of your personal data. Thus, please visit Google’s information on data privacy to receive further information on how Google processes your personal data and for how long. At the time of preparation of this privacy statement, Google’s information was available on the Google Data Protection Guidelines for Advertising.
 

Online behavioral advertising with Meta

This Website uses an online behavioral advertising service of Meta Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (using Meta Inc., 1 Hacker Way, Menlo Park, CA 94025, USA as subprocessor) (“Meta”).

Meta will analyze your use of this Website. To this purpose, we use the cookies described in more detail in the above table. The information collected by Meta in connection with your use of our Website will be transmitted to a server of Meta in the US, where it will be stored and analyzed. These information include the referring URL, your browser type, your language settings, your operating system, your screen resolution and further information depending on the implemented pixel events (e.g. “purchase”: processes the type, ID and number of the selected item as well as payment information and currency; “search”: processes the search string, when you search for a product on our website; “view content”: processes the content ID, name, type, currency and value). We and our partner Meta will use this information to better tailor our advertisements to you and your interests, to limit the number of times you are shown the same advertisement, to evaluate the efficiency of promotional campaigns, and to better comprehend the behavior of visitors after they have looked at a certain ad. When you visit your Meta timeline or another websites of Meta’s advertisement network (so called “Audience Network”), customized feeds tailored to your interests can be presented to you on the basis of the information collected on our Website.

Meta Inc. is certified under the EU-US Privacy Shield, which ensures that an adequate level of data protection is maintained with respect to the processing of personal data by Meta in the US.

You may withdraw your consent to this transfer of information to Meta for online behavioral advertising purposes at any time by administrating your consent in the above table, in which case an opt-out cookie will be placed. Please note that this will only prevent any transfer of information to Meta as long as you do not delete the opt-out Cookie.

Meta is responsible for processing your personal data which Meta collects directly from our Website for online behavioral advertisement services. Since we have no control over personal data collected and processed by third parties, we are not in a position to provide binding information regarding the scope and purpose of such processing of your personal data. Thus, please visit Meta’s information on data privacy to receive further information on how Meta processes your personal data and for how long. At the time of preparation of this privacy statement, Meta’s information was available on their Privacy Policy.
 

Online behavioral advertising with LinkedIn

The LinkedIn Insight Tag enables the collection of data regarding members’ visits to your website, including the URL, referrer, IP address, device and browser characteristics (User Agent), and timestamp. The IP addresses are truncated or (when used for reaching members across devices) hashed, and members’ direct identifiers are removed within seven days in order to make the data pseudonymous. This remaining pseudonymized data is then deleted within 180 days.
LinkedIn does not share the personal data with the website owner, it only provides reports (which do not identify you) about the website audience and ad performance. LinkedIn also provides retargeting for website visitors (up to 90 days after the visit), enabling the website owner to show personalized ads off its website by using this data, but without identifying the member. We also use data that does not identify you to improve ad relevance and reach members across devices. LinkedIn members can control the use of their personal data for advertising purposes through their account settings.
 

Online behavioral advertising with Trade Desk

This website uses The Trade Desk, a so-called targeted advertising service, provided by our partner The Trade Desk, Inc., 42 N. Chestnut Street, Ventura, CA 93001 (“Trade Desk”).
Trade Desk is used for so-called remarketing of advertising based on your behavior on our website. You may withdraw your consent to this type of analysis of your use of this Website at any time either by administrating your consents in the above table, in which case an opt-out cookie will be placed, or by visiting http://www.adsrvr.org/ to opt-out of the Trade Desk services. Both options will prevent the use of web analysis only as long as you use the browser on which you made your choice and do not delete the opt-out Cookie. Further information on Trade Desk is available at https://www.thetradedesk.com/general/privacy-policy.

4. External services or content on our Website

We include third-party services and/or content on our Website. When you use such third-party services or when third-party content is displayed, communication data are exchanged between you and the respective provider for technical reasons. 

The respective provider of the services or content may also process your data for own additional purposes. To the best of our knowledge, we have configured the services and content of providers known to process data for own purposes in such a way that either any communication for other purposes than to present their services or content on our Website is blocked, or communication only takes place once you have actively opted to use the respective service. However, since we have no control over data collected and processed by third parties, we are not in a position to provide binding information regarding the scope and purpose of such processing of your data. 

For further information regarding the scope and purpose of such collection and processing of your data, please consult the privacy statements of the providers whose services and/or content we include and who are responsible for the protection of your data in this context: 

• Meta (facebook)
• Linkedin

5. Registration for closed user groups

Bayer Space Netherlands

 If you choose to register for updates via Bayer Space Belgium, you will be redirected to a separate website. Certain information about prescription medicine contained on this Website shall only be made accessible to persons belonging to the circle of medical experts. To verify that you are authorized to access the site, we are therefore obliged to request proof of your status as a medical expert. Once your right of access has been verified, we will create a user account for you in which, in addition to your professional status, we will file the following personal data:

• Name and surname
• Contact data (e-mail address)
• Country
• NIHDI number
• Speciality
• Password

We process this personal data in order to provide you with an access to our website. They are deleted in case you delete your user account.

6. Information on side effects and quality complaints

This Website is not intended or designed for communications regarding side effects, lack of therapeutic effect, medication errors, grey market products/counterfeit medicine, incorrect or off-label use, quality complaints and/or other issues regarding the safeness or quality of Bayer products. If you wish to report side effects or make a quality complaint, please contact your health care professional (e.g. physician or pharmacist), your local health authority, or use our  Website for the report of undesirable side effects. 

If you nevertheless report to us undesirable side effects or other issues regarding the safeness or quality of Bayer products, we will be legally bound to deal with your communication and may have to contact you for clarification purposes. Subsequently, we may have to notify the competent health authorities of the issues reported by you. In this context, your information will be forwarded in pseudonymized form, i.e. no information by which you may be directly identified will be passed on. We may also have to forward these pseudonymized notifications to our group companies and cooperation partners, to the extent these are likewise obliged to notify their respectively competent health authorities. 

Further information about data privacy and side effect reporting are available in the Bayer Privacy Statement for Pharmacovigilance Data.

7. Recipients of personal data

Commissioned processing

For the processing of your personal data we will to some extent use specialized service contractors that process your data on our behalf (e.g. for IT-Support or cloud services).

Such service contractors are carefully selected and regularly monitored by us. Based on respective data processing agreements, they will only process personal data in accordance with our instructions.

Affiliates

We may share your personal data with our affiliates from the Bayer Group, where necessary for the purposes described above. 

Authorities and state institutions

We may share your personal data with law enforcement agencies or other authorities and state institutions if legally required or necessary for the purposes described above.

External lawyers

In order to support legal decisions and to pursue or defend against legal claims, we may share your personal data with external lawyers.

Prospective buyers in the context of Mergers & Acquisitions

We may share your personal data with a prospective buyer in case of an acquisition, merger or any other type of corporate or asset transition involving a change of ownership or control concerning us or our services.

II. Processing of data outside the EU / the EEA

Your data will in part also be processed in countries outside the European Union (“EU”) or the European Economic Area (“EEA”), which may have a lower data protection level than European countries. In such cases, we will ensure that a sufficient level of protection is provided for your data, e.g. by concluding specific agreements with our contractual partners (copy available on request), or we will ask for your explicit consent to such processing.

B. Information regarding your rights

The following rights are in general available to you according to applicable data privacy laws: 

• Right of information about your personal data stored by us;
• Right to request the correction, deletion or restricted processing of your personal data;
• Right to object to a processing for reasons of our own legitimate interest, public interest, or profiling, unless we are able to proof that compelling, warranted reasons superseding your interests, rights and freedom exist, or that such processing is done for purposes of the assertion, exercise or defense of legal claims;
• Right to data portability;
• Right to file a complaint with a data protection authority;
• You may at any time with future effect revoke your consent to the collection, processing and use of your personal data. For further information please refer to the chapters above describing the processing of data based on your consent. 

If you wish to exercise your rights, please address your request to the contact form or to our company data protection office indicated below. 

C. Contact

For any questions you may have with respect to data privacy, please send an e-mail to dataprivacy.nl@bayer.com or contact our company data protection officer at the following address: 

Data Protection Officer

Bayer B.V.
Siriusdreef 36
2132 WT Hoofddorp Netherlands 

D. Amendment of Privacy Statement

We may update our Privacy Statement from time to time. Updates of our Privacy Statement will be published on our Website. Any amendments become effective upon publication on our Website. We therefore recommend that you regularly visit the site to keep yourself informed on possible updates.
 

Last updated: 18/08/2026