Transparency

Responsible Marketing & Sales

At Bayer, we believe that responsible marketing and sales practices are essential to building and maintaining trust with customers, farmers, healthcare professionals, patients, regulators, partners and society. We are committed to communicating about our products and services in a transparent, accurate and scientifically substantiated manner, while complying with all applicable laws, regulations and industry standards. Through strong compliance processes, responsible stakeholder engagement and open dialogue, we strive to ensure that our marketing and promotional activities support informed decision-making and reflect our commitment to integrity, transparency and sustainable business practices.

Compliance and Ethical Marketing

We are committed to ethical sales and marketing practices that meet the standards set by external regulations and codes of practice, in particular

all laws and regulations dealing with marketing practices
all applicable global, regional and local industry codes relevant for our business
privacy of customer or consumer information and data protection
recommendation and promotion only of lawful uses, e.g. no off-label promotion for medicinal products

In addition, we are committed to observe company-specific regulations, most of all “The Bayer Corporate Compliance Policy”. It draws attention to a number of principles that are of particular significance in practice and gives guidance to all Bayer employees worldwide.

Accurate and Scientifically Substantiated Communication

We are committed to accurate and scientifically substantiated communication, in particular

clarity: no misleading statements
accuracy: all advertising to undergo internal review for accuracy & compliance
transparency: evaluation of risks and proper information about any risk
associated to our products in accordance with industry practices and relevant requirements
consistency of information irrespective of form and forum (e.g. press information, social media, customer communications)
good ethical behavior and transparent business practices

Transparency and Stakeholder Engagement

We are committed to openness and transparency, in particular

transparent product information
implementation of efficient, reliable internal management systems
responsible interaction with all stakeholder groups
transparent lobbying activities
collect feedback and consider outside views

Responsible Oversight and Continuous Improvement

We are committed to implementation and monitoring of procedures, systems and processes, in particular

assess risks: regularly review marketing business operations to assure highest quality of our products as well as safeguarding people and the environment
prevent: training in order to help employees understand laws and regulations as well as internal rules
act: corrective actions where required and transparent reporting on reassessments
change: adapt (including restrict) marketing of products to the extent required by risk assessments